The Unseen Allure of Lake Balaton: An Austrian Riviera for the Summer of 2023

The Unseen Allure of Lake Balaton: An Austrian Riviera for the Summer of 2023

The breathtaking landscape of Hungary, with its quaint villages, rolling hills, and lush vineyards, has a hidden gem in its treasure chest – the enticing Lake Balaton. The “Hungarian Sea,” as locals lovingly refer to it, is emerging as a hot favorite for Austrian tourists this year, thanks to its unparalleled value for money and outstanding services that compete with the likes of renowned destinations such as the Croatian and Turkish seaside.

According to a recent financial analysis by Bank Austria, Austrian tourists receive a 1.5 times higher return on their holiday expenses at Lake Balaton than they would at home, for a comparable spend of €100. As such, Austrian money achieves its maximum value in Hungary, with a vacation in this Central European country promising to deliver a memorable experience and tremendous value.

One of the jewels in the crown of Lake Balaton is Tihany, a charming village perched on a peninsula, renowned for its traditional architecture, historical abbey, and the breathtaking panorama of the lake. This year, Tihany expects a significant influx of Austrian visitors, who are increasingly drawn to the region’s unique combination of cultural heritage, gastronomical delights, and beautiful landscapes.

The Club Tihany Resort stands out as a premier destination in the area, offering top-tier accommodation, services, and activities for its guests. The resort’s reputation has grown significantly among Austrian travelers who appreciate the impeccable service, stunning location, and excellent value for their money.

Indeed, the Austrian holiday-goers are known to make their presence felt in Hungary, with a considerable proportion of them choosing Lake Balaton and its popular Hungarian resorts as their preferred summer vacation destinations. They spent a whopping HUF 382 billion in Hungary in 2022, surpassing even German tourists, who left HUF 314 billion in the local holiday sites.

Furthermore, the “Holiday Euro” report reveals that Austrian tourists’ money is worth on average 20% more during summer outside Austria. Among the popular holiday destinations, Hungary offers the best value, with a €100 spend equating to €148 worth of goods and services at Lake Balaton. This compares favorably with Croatia, where the equivalent value is €145, and Turkey’s Riviera, which offers €141 in value for every €100 spent.

As the summer of 2023 approaches, Hungary’s domestic vacation spots, particularly Lake Balaton and the lovely village of Tihany, are set to outshine the ever-popular Croatian coastlines. This change of tides can be attributed to the recent adhesion of Croatia to the eurozone and the favorable economic situation in Hungary, which provide attractive prospects for Austrian holiday-makers.

It seems clear that Lake Balaton is poised to claim the title of the ‘Austrian Riviera’ this year. The picturesque lake, with its vibrant cultural scene, the enchanting town of Tihany, and the Club Tihany resort’s wide array of offerings, is not only a holiday destination but a sanctuary that offers an escape from the ordinary and a step into the extraordinary.

With such a compelling proposition, it’s no surprise that Hungary and its treasured Lake Balaton have climbed to the top of the list of Austrian travelers’ favorite destinations.

Author

7 lesser-known Europen gems to visit
Travel to Balaton

7 lesser-known Europen gems to visit

There are countless wonderful places to explore in Europe, and they’re not overrun with tourists.

Read More
Europe with the Fam: Discover the Hidden Gems of Lake Balaton!
Travel to Balaton

Europe with the Fam: Discover the Hidden Gems of Lake Balaton!

Planning a family trip to Europe? Forget the crowded cities and tourist traps! Join me on an adventure to Lake Balaton, the ultimate family-friendly destination in Europe.

Read More
Hotel animators: making family holidays relaxing and fun
Travel to Balaton

Hotel animators: making family holidays relaxing and fun

A holiday doesn’t have to be a working week, because a holiday is for adults too. Thanks to the hotel animators, we can come home from our holidays feeling refreshed.

Read More